London's best fashion hotspots


Indulge in London's best retail therapy with this guide.


18th February 2011

Hotel 41

Sandra Anido, the Egerton House Hotel. Knightsbridge is fashion central. We’re just five minutes from Harrods and Harvey Nichols; you can take a stroll down Beauchamp Place for some of the most exclusive fashions, including Bruce Oldfield – tipped to be designing Kate Middleton‘s wedding dress. Continue on to Sloane Street, where you can indulge in the best known British and International designers including Yves Saint Laurent, Prada and Tiffany & Co.

Another favourite with our guests is nearby á la mode at 10 Symons Street. The store supports British designers and this season you’ll find offerings by Kinder Aggugini, Peter Pilotto, Erdem, Bella Freud, Queene and Belle Cashmere and Alex Gore Browne Knitwear.

The Library, just around the corner from us, is one of the best edits of denim, knits and accessories by the likes of Alexander McQueen, Comme des Garçons and Martin Margiela, juxtaposed with a great selection of style books.

The V&A shop is just over the road from us, and always has one or two really delightful surprises – everything from handbags to hats and jewellery to jackets.

portobello market

Portobello Market

Andrew Pike, the Milestone Hotel. We’re very well placed for fashion conscious shopaholics. Didier Antiques is only five minutes’ walk from the Milestone, and absolute heaven for collectors of 20th century jewellery. They specialise in pieces by Post-War artists, so you’ll find rare pieces by Cocteau, Moser, Braque, Vautrin and Kapoor. It’s not cheap, but perfect for very special presents.

Phoebe Carlyle is almost next door to Didier Antiques and sells some of the leading names in lingerie, including their own very popular own label.

Notting Hill is not far away and is crammed with interesting little boutiques, including Feathers, Bodas, Matches, Alice & Astrid and The Convenience Store, to name but a few. On the weekends you can wander down Portobello Market for antique treasures and vintage clothing.

Malcolm Hendry, 41 and the Rubens at the Palace. Augustina in nearby Belgravia has a great collection of bags, jewellery, fragrances and accessories – labels include Devi Kroell, Gryson, Temple St Clair and Botkier. And of course we’re pretty close to the King’s Road – so take your pick! Check out Austique for Rachel Gilbert Sydney, Thurley, Olivia Morris, Karen Walker, Wilbur & Gussie, Boyd, Anna & Boy, Alice McCall. Other great stores include Franchetti Bond (elegant shoes and handbags), Rigby and Peller (lingerie), Mimi (Cathryn Avison, Colette Dinnigan, Patrick Cox, Paul Smith Women, Jimmy Choo)….the list goes on and on.

Burlington thumb

Burlington Arcade

Oliver Raggett, the Chesterfield Mayfair. We’re surrounded by exclusive stores and designer boutiques, so it’s impossible to list them all. Nearby Burlington Arcade is one of the world’s most unique retail hotspots, and was featured in one of our earlier blog posts.

Balenciaga is a must – the world-renowned Parisian label’s first UK store, just around the corner from us, launches this season in the heart of Mayfair. Next to Marc Jacobs, it will cement Mount Street’s status as a key location on the London fashion map.

Dover Street Market is übercool, daring and always inspiring. If you ever feel bored with fashion this place is sure to re-ignite your passion! Names include Comme des Garçons, Azzedine Alaïa, Celine, Proenza Schouler, and Casely-Hayford. Less hard core, but very rewarding for fashionistas, is Fenwicks, featuring Allegra Hicks, Ally Capellino, Bill Amberg, ISSA, Orla Kiely, Betty Jackson, Nicole Farhi, Sara Berman, Paul Smith Woman, Philip Treacy, John Smedley, Graham & Spencer, Joseph and more. It’s in Bond Street, an area that’s world renowned for its profusion of fine jewellers and luxury designer labels.

We’re also very handy for Savile Row, the home of bespoke tailoring, including Gieves & Hawkes who will create the military uniform Prince William will wear at the Royal wedding this April, and Jeremyn Street, world famous for its shirtmakers.



Dirk Crokaert, the Montague on the Gardens. We’re only a short walk from Covent Garden, so there’s a bunch of great boutiques right on the doorstep.

One of the most popular is Koh Samui, which cleverly combines high fashion with underground streetwear and vintage. If not for its eclectic mix, go to discover new names as well as find your established favourites – Balenciaga, Chloe, Dries van Noten, Issa, Marc by Marc Jacobs, Matthew Williamson, Superfine and more.

The Loft, also in Covent Garden, sells new and second-hand designer goods for men and women all at hugely discounted prices. Many items have been used solely for fashion shows and film shoots. Suppliers include a host of celebrities who buy and sell their clothes, shoes, bags and accessories through the store…well worth a visit!

For the complete shopping experience go to  Selfridges & Co, from their infamous window displays and delicious food hall to the newly created Shoe Gallery and fabulous clothes you will find everything you could desire and more.


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